AI SEO Consultant
Strategic advisory for marketing leaders navigating AI Search changes, delivered by Charlie Marchant from Exposure Ninja.
Charlie supports marketing leaders understand where their brand stands in AI Search and how to increase visibility for customer journeys in LLMs through strategic advisory.
Search has changed. Has your strategy?
Buyers used to click through pages of Google search results themselves. Increasingly, they’re asking ChatGPT, Claude or Gemini which brand to choose, and acting on the answer. If your brand isn’t part of that answer, you can lose customers before you even know they existed.
77.6% of consumers have used AI to help with a shopping or purchase decision in the past six months, according to a 2026 consumer AI commerce survey by Exploding Topics. On the B2B side, G2’s March 2026 Buyer Behaviour Report found 51% of B2B software buyers now begin their research with an AI chatbot more often than with Google, up from 29% in April 2025.
If your brand isn’t structured, understood and trusted by the AI tools your buyers are using, you’re being left out of the conversation and the conversion journey, whilst your competitors take prime spots in ChatGPT, Gemini and other LLM answers.
This isn’t a traditional SEO problem, and it isn’t solved with the traditional SEO playbook alone. It takes a strategic view across your website, your content, your entity signals and the sources AI systems trust to answer questions in your category.
Don’t know whether ChatGPT, Gemini or Google’s AI Overviews currently mention your brand or how that compares to your competitors?
Have an SEO or content strategy in place, but it doesn’t yet account for AI search, and you want a senior, independent view before changing course?
AI SEO Consultancy with Charlie and the Exposure Ninja teams supports businesses to have a clear strategy, action plan and reporting in place for LLMs and AI Search.
Trusted ai seo consultancy
AI SEO Consultancy for Businesses
Charlie leads AI search strategy at Exposure Ninja, working across the agency’s SEO, AI Search and content teams. Exposure Ninja was named the UK’s Most Innovative SEO and AI Search Agency in 2025, and won SEO Agency of the Year and Integrated Search Agency of the Year 2026 at the Global Agency Awards. The agency also built Mine My Brand, a tool that shows brands how they appear across AI-powered search engines.
We Work Across All AI Platforms
AI SEO Fundamentals
AI Search visibility is about whether AI tools such as ChatGPT, Perplexity, Gemini and Google’s AI Overviews understand, trust and recommend your brand, not just whether you rank on a traditional search results page. Charlie assesses this across six areas:
01
Structure
Is your website and content technically accessible, well-organised and easy for AI crawlers and large language models to parse?
02
Entity
Is your brand, and the people behind it, described consistently and unambiguously across your website, social and business profiles and third-party mentions?
03
Sentiment
Do generative AI systems describe the brand positively, with adjectives that match your positioning and note clear USPs?
04
Reviews & Forums
Do independent reviews on platforms like Trustpilot, G2, Reddit and Quora accurately reflect the brand?
05
Earned Authority
Do independent, trustworthy sources (press, analysts, partners) support what your brand claims about itself?
06
Citations
Are you present, and consistently described, across the specific sources AI answer engines actually pull from in your category?
AI SEO & AI Search Solutions
AI Search Audit
A structured review of how your brand currently appears across ChatGPT, Gemini and AI Overviews, benchmarked against your closest competitors.
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Delivered by Charlie and the Exposure Ninja AI Search team
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Benchmarked against your closest competitors
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Full written report plus findings call
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One-off, no ongoing commitment
AI Search Optimisation
Ongoing work to improve entity clarity, technical structure and third-party authority so AI systems are more likely to reference your brand.
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Delivered by a dedicated, specialist Exposure Ninja AI Search team
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Builds directly on your audit findings
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Monthly reporting and review calls
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Contracts that work for you
AI Search Consultancy
One-off or ongoing consultancy support to improve your team’s understanding of AI Search and implement recommendations from an AI Search Audit.
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Delivered directly by Charlie or an AI SEO Specialist of your choice
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Scoped around your team’s existing capability
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Presentations to internal teams and stakeholders
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One-off or ongoing, whichever suits your team
Tools We Work With Include
outcomeS
What You Can Expect
As buyers turn to ChatGPT, Perplexity and Google’s AI Overviews before they ever visit your website, here’s what getting this right can do for your brand.
Show Up in LLM Answers
Increase visibility for your brand across AI search platforms such as ChatGPT, Perplexity, Gemini, Claude, Google’s AI Mode and AI Overviews.
Increase AI Traffic and Conversions
Increase traffic and conversions driven by AI-powered search platforms. Custom tracking set up in Google Analytics 4.
Appear in Google’s AI Overviews
A stronger, more consistent presence in Google’s AI Overviews for the queries that matter most to your business.
Why Work with Charlie and Exposure Ninja
Charlie Marchant has worked in search marketing since joining Exposure Ninja in 2014, and is now CEO.
She speaks internationally on how brands can dominate AI search, including at MozCon, the Web Performance Summit with Axel Springer and BrightonSEO, and is regularly voted a top-rated speaker at the events she appears at.
Charlie’s talks have been delivered to audiences that have included representatives from brands such as Unilever, Bayer, Beiersdorf, Nestle and Santander.
That thinking is applied at agency scale through Exposure Ninja, a Certified B Corp and 2026 Global Agency Awards winner for SEO Agency of the Year and Integrated Search Agency of the Year.
What does an AI SEO consultant actually do?
An AI SEO consultant assesses how visible and well understood your brand is across AI-powered search tools, then sets the strategy to improve it. Charlie’s thinking on this is applied through Exposure Ninja’s AI Search team, from audit through to ongoing optimisation.
How is AI SEO different from traditional SEO?
Traditional SEO optimises for ranking in Google’s organic results. AI Search visibility depends on how clearly AI systems can understand, trust and cite your brand, which draws on wider signals: entity clarity, third-party authority and consistency across the sources those systems reference. The fundamentals of good SEO still apply; this builds on top of them.
Do you carry out AI SEO implementation as well as AI SEO consultancy and strategy?
Yes. Exposure Ninja’s AI Search team can move from an initial audit into ongoing optimisation and delivery, so the same team that assesses your position can also act on it.
How long does it take to see a change in AI search visibility?
This varies by brand, competition and how quickly recommendations are implemented. As a guide, most brands start to see measurable movement within a few months of acting on a clear roadmap, though AI Search itself is still evolving and no outcome can be guaranteed.
Who is this AI SEO consultancy suited to?
Marketing leaders, CMOs and business leaders at established brands who want a senior, strategic view of AI Search, whether that’s to set direction, brief a board or move straight into an audit to improve AI visibility for the business.
How do we get started?
Get in touch with the Exposure Ninja team here. Charlie and the team will talk through your current position before recommending next steps.